SMART SYSTEMS

Bespoke digital ordering platform to accelerate customer service

  • Fully modernised digital ordering system built from scratch
  • Intuitive, ecommerce-inspired UX tailored to trade customers
  • Ongoing support and consultancy to support roll-out
  • Developed to meet industry-specific manufacturing requirements

Challenge

Smart Systems is the UK’s leading supplier of bespoke architectural aluminium, providing high-performance windows, doors and conservatories to the commercial building trade.

As online ordering became a growing priority for its trade customers, Smart Systems recognised the need to upgrade its internal ordering system – moving away from legacy processes to a more modern, intuitive experience.

The business needed a platform that would match the performance and usability of leading ecommerce sites, while also reflecting the complexity and customisation involved in architectural aluminium systems. It also needed a trusted software partner to develop, support and futureproof the new solution without disrupting day-to-day operations.

Solution

Propel Tech worked closely with Smart Systems to design and build a completely new digital ordering platform from the ground up. Combining Propel’s experience in ecommerce UX with its deep understanding of manufacturing workflows, the solution delivers a streamlined, customer-focused experience aligned to the needs of trade professionals.

Built as a modern web application, the system simplifies product configuration and ordering, helping installers and architects navigate complex options with ease and accuracy.

Propel Tech continues to provide consultancy and support throughout the final stages of the rollout, ensuring any refinements are delivered quickly and the Smart Systems team has the flexibility to scale or evolve the platform over time.

David Ritchie, Founder of Propel Tech, explains:

“We understand how critical time and efficiency are in specialist manufacturing. This platform has been designed to reduce manual steps, speed up turnaround, and create a smoother customer experience – all without impacting the day-to-day running of the business.”

Impact

The result is a future-ready platform that brings Smart Systems’ digital experience in line with the high standards of its products and service. By taking cues from ecommerce best practice, the solution delivers clarity, convenience and speed – all key demands from the trade customers Smart Systems serves.

It also lays a strong foundation for future enhancements, with the flexibility to introduce further automation, product updates and integrations as business needs evolve.

"As online ordering becomes more important to our customers, so does the need to enhance our digital systems. Propel Tech brought impressive sector insight, and we’ve valued their collaborative approach in delivering a platform that truly supports our future."

Steve Norris, Customer Service Director at Smart Systems

Services

  • Bespoke software development
  • UX design and consultancy
  • System modernisation
  • Ongoing technical support

Technologies

  • Modern web application architecture
  • Custom product configuration tools
  • Ecommerce-inspired UX principles
  • Scalable cloud-ready infrastructure
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