A seven-figure saving through digital transformation

  • Complete business digital transformation
  • Merging four legacy systems into one
  • Increased efficiency, reduced costs
  • Improved user and client experience


Allsop is the UK’s largest and most successful property auction house in the UK. In an unpredictable world, they remain a constant leader and source of market intelligence.

Allsop’s online auction business has experienced unprecedented growth, as a critical path to purchase it was essential that integration between systems and automation of functionality was maximised to ensure smooth customer service and effective management of data.

Allsop’s systems processes relied on a number of legacy systems that were becoming strained under change in market demands.


Working closely with the team at Allsop, Propel Tech took time to understand the scope of the existing auction systems - establishing the as-is situation and then planning how to optimise any new system moving forward. A core deliverable system that would streamline processes and make the actual auction itself faster and far more efficient.

Within this Propel Tech identified a number of critical functions including; coping with extreme peaks in usage, developing a new auction catalogue, creating a mobile app, automating both marketing production, and property uploads to reduce manual input and minimise costs. A single web-based auction management system was the recommended solution.   

In order to ensure excellent ROI, the project itself was optimised by using  React, Laravel to deliver the back end technology infrastructure and NativeScript was used to build the mobile app which meant that Propel Tech only had to build the app once for both Android and IOS.


Integration, cost saving, reduced manual input, and improved transparency and improved customer experience were just some of the benefits that Allsops realised following the project.   

By developing a single code base, we successfully merged four separate systems, with a flexible and scalable infrastructure. Real-time functionality improved feedback and engagement.

Allsop’s new system built on Amazon Web Services (AWS) could easily cope with the pressure of 5,000 users receiving bidding updates in real-time on auction days.

We continue to extend Allsop’s team with ours, by having up to 10 skilled team members on hand to meet their needs.

“Propel Tech has been our trusted partner through a challenging, disruptive, and ultimately successful project. They were involved with our full process, including scoping, design, development, testing, launch and support. Bringing the added partner resource to our internal team meant that we, the IT function, can provide a service to the business which ultimately benefits our auction clients.”

Alex Pugh, Head of Business Systems, Allsop


  • Testing
  • Digital transformation
  • Ongoing Support
  • Software Maintenance
  • Mobile apps
  • Database services
  • Web applications
  • Consultancy
  • Software Development


  • Javascript
  • Laravel
  • React JS
  • Nativescript
  • PHP
  • AWS
  • Postgres
  • Angular
  • Node JS
  • MySQL

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