What Exactly Are PWAs?

A PWA is essentially an app that lives on the web but behaves like a native mobile app, with functionality akin to one downloaded it from an app store. It can be “installed” on a phone with just a tap, with no lengthy download or app store hassles.

PWAs also work offline. Thanks to clever tech like Service Workers, they can cache data, so users can still browse, make updates, or access key information even when they’re not connected. Perfect for sales teams, delivery drivers, or anyone who’s constantly on the move.

PWAs are growing fast, and it’s easy to see why. Businesses are realising they offer all the functionality of a native app but with fewer headaches and a much lower price tag. Here’s why:

1. One platform, one codebase:
• Instead of developing separate apps for iOS, Android, and web, you get a single platform that works across all devices. For businesses, that means lower development and maintenance costs.
2. App-like experience without app store hassles:
• Users can access a PWA via their browser and even add it to their home screen. No need to visit an app store or deal with big downloads.
3. Offline functionality:
• Not everyone has great internet all the time, so a PWA’s ability to work offline is a huge benefit when out of signal - from rural areas to train tunnels. 
4. Push notifications:
• Just like native apps, PWAs can send push notifications to engage users and keep them coming back. 
5. Cost and speed:
• Developing a PWA is often faster and more cost-effective than building native apps. There’s also no need for users to download the latest version as updates are all automatic.

Real-life examples of PWAs in action

Some of the biggest brands in the world are already reaping the benefits of PWAs:

• Starbucks: Their PWA lets customers browse the menu and customise orders offline. Orders sync up seamlessly when the connection comes back.
• Twitter Lite: This lightweight PWA provides a fast, data-friendly experience, perfect for users with limited bandwidth.
• Alibaba: The e-commerce giant used a PWA to improve performance and saw a huge jump in conversions and engagement.

The role of bespoke software development

When it comes to PWAs, bespoke software development can take things to the next level. At Propel Tech, we specialise in building tailored solutions that integrate seamlessly with business systems and workflows.

Benefits of bespoke:

1. Tailored to your needs:
• A custom-built PWA can be designed specifically for an industry, team, and customers. Whether it’s a job management system for field staff or an e-commerce platform with unique functionality, bespoke development ensures the app does exactly what’s needed.
2. Integration with internal systems:
• A great PWA doesn’t just work in isolation; it connects with back-office systems offering benefits like real-time inventory updates, seamless CRM integration, or syncing with sales dashboards.
3. Scalability and flexibility:
• As businesses grows, so can PWAs. Bespoke development ensures apps are built with scalability in mind.
4. Optimised performance:
• A tailored approach allows us to optimise every aspect of a PWA, from load times to offline functionality, ensuring the best possible user experience.

Is a PWA right for your business?

If you’re looking for a way to deliver a sleek, app-like experience without developing and maintaining separate apps, a PWA could be the perfect fit. Propel Tech crafts bespoke software that solves real-world problems and helps businesses thrive.

The future of PWAs

Propel Tech's Technical Director, Wil Jones, explains why the adoption of PWAs is only set to grow...

As technology improves, the gap between web apps and native apps is closing fast. Businesses are realising that PWAs offer the perfect balance of cost-effectiveness, functionality, and reach. From e-commerce to enterprise solutions, they’re already transforming how we think about app development.

Let’s talk tech

Technical Director, Wil, and our team of friendly experts are always open to a chat about your application needs, whether that's a PWA or a native mobile app. Contact us here.