Our rebrand to Propel Tech comes after months of research, working with Leeds based brand consultancy Think Collectiv. We have been busy gathering insight from the business, the market and customers to gain a deeper understanding of the goals, concerns and needs businesses have when they undergo a technology transformation or evolution. What we found was that the key challenge many organisations face is managing and keeping up with constant change; be those changes in technology, business needs or competitive pressures. The impact of technology has raised change to a new level, requiring businesses to rethink how they use technology, with many running a tight balancing act of managing old and new technologies whilst trying to maximise value and minimise disruption.
In answer to this we embarked on a whole business rebrand to better align our services and solutions with evolving business needs. The change to Propel Tech is much more than a new name, logo and colour scheme. The rebrand takes forward the strong foundations of the business while updating the focus to ensure we are helping our clients look to the future while making the best use of technology today.
As a result we have reworked our value proposition and our focus to ensure it is centred on our clients’ needs and supporting them in tackling the right problems with the right technology solutions. More than just creating a new logo and name, the business now has a clear purpose, vision and mission.
- Our brand is built on the core belief that change is the only constant
- We promise to move business forward in an ever changing world
- Our vision is to enable every business to master change thrive and grow
- Our mission is to make possibilities happen by creating valuable technology, systems and partnerships
The new name Propel Tech communicates the intent to move our clients businesses, as well as its own business, forward in a difficult to control and changing world. The new logo is vibrant and bold, incorporating a powerful icon that symbolises the three areas we deliver work across: Strategy, Delivery and Support. The icon communicates the motion and connectivity between these three areas, demonstrating our commitment to be a partner from strategy conception to ongoing support.
The rebrand has come from a real desire to deliver the very best solutions across existing and new technology to support companies in managing that change, delivering business improvements driven by technology outcomes. Its a massively exciting restart and opportunity for our business. The brand sets a new standard to meet and a bold and positive aspiration to always move business forward and make the right possibilities happen.