05/07/2023

CMS review | UMBRACO

Project: Propel Corporate Website

By Josh Morton 

Overview: 

To effectively market the Propel Tech brand, showcase our portfolio of client case studies, and increase our visibility in the busy tech consultancy market, we needed a robust, flexible, and SEO-friendly CMS platform for our website. 

We chose Umbraco, built on Microsoft’s .Net Core Framework, to give us complete control over the architecture and templating of our website, allowing us to leverage our bespoke branding to authentically reflect our unique brand and services, without being confined by preset themes. 

Benefits:

Umbraco features a rich content management user interface and an extensive built-in media library that has streamlined our multi-channel marketing campaigns. We can now take advantage of content scheduling to publish insights in advance and automate the process of rolling out advertising across multiple social media platforms.

SEO and UX: 

Microsoft’s .NET’s templating engine provides excellent solutions for search engine optimisation, supporting dynamic metadata tags, custom URLs, and advanced accessibility controls. As such, we’ve improved our website’s visibility in search engine results amongst competitors.

We also leveraged Cloudflare’s content delivery network (CDN) within Umbraco to cache static assets such as images, style sheets and scripts. This has resulted in exceptional page load times, even on throttled mobile devices, bolstering our Google page speed ranking whilst also delivering improved user experience.

Competitive Advantage:

Since launching our website on Umbraco, analytical data has shown a surge in our visibility. Furthermore, there's been a consistent upward trend in the ratio of website clicks leading to client inquiries.

Presenting a portfolio of past projects and case studies that exhibit successful client relationships across a diverse range of industries is also a great way to gain a share of voice. 

Time and resources: 

Employing a contemporary technology stack has enabled us to incorporate the latest technologies swiftly and economically into our website, a process that could take legacy CMS platforms years or even decades to accomplish.

What’s more, content management on this platform can be easily implemented by the marketing team, establishing it as a cost-effective solution for the long run and reducing the necessity for development hours allocated to modifications.

Conclusion: 

Umbraco is an incredibly potent CMS system, however, it is currently under-utilised on a widespread basis due to its complexity for organisations to build without their own dedicated software developers. 

Our hands-on experience with Umbraco equips Propel Tech with the valuable skills and evidence required to offer development of this highly flexible and SEO-friendly platform as a service to our clients. 

Talk to Propel Tech: 

Our approach is built on a deep understanding of our clients businesses, their drivers and specific requirements. This enables us to develop bespoke software solutions that keep them ahead of their competitors. Please contact david.ritchie@propeltech.co.uk to discover how we can transform your tech challenges into opportunities.

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